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Privacy Policy

Privacy Policy

Effective Date: February 14, 2026
Last Updated: May 14, 2026

Palo Alto Spine and Functional Health (“we,” “our,” or “us”) operates this website. This policy explains how we collect, use, and protect your data. It meets strict privacy requirements for major advertising networks like Google, Meta, and Microsoft Advertising.

Information We Collect

1. Information You Provide

  • Contact Data: Name, email address, phone number, mailing address.
  • Medical History Forms: Digital intake forms, symptoms, and health history submitted online.
  • Patient Portal Information: Login credentials and scheduling details managed through our third-party portal.

2. Information Collected Automatically

  • Device Data: IP address, browser type, operating system.
  • Activity Data: Pages visited, time spent on the site, links clicked.
  • Tracking Tools: Cookies, web beacons, and advertising pixels.

Cookies and Ad Platform Tracking

We use tracking technologies to analyze site performance and deliver relevant marketing campaigns. Third-party platforms use these cookies to serve ads across the internet based on your visits to our website.

Major Ad Platform Integrations

  • Google Analytics & Ads: Tracks user behavior and runs remarketing campaigns. Learn how Google manages data at Google’s Privacy & Terms.
  • Meta Pixel: Measures Facebook and Instagram ad performance and builds custom audiences.
  • Microsoft Advertising: Tracks conversion goals and website interactions from Bing search results.

How to Opt-Out of Tracking

You can opt-out of personalized advertising through the following resources:

  • Google Ads Preferences: Customize your settings via Google Ads Settings.
  • Network Advertising Initiative: Opt-out of third-party behavior tracking at the NAI Opt-Out Page.
  • Digital Advertising Alliance: Control your tracking preferences at the DAA WebChoices Tool.
  • Browser Controls: Adjust your browser settings to reject cookies entirely.

Third-Party Portals & SMS Communications

1. Patient Portal Integration

  • Our online scheduling and patient charts are managed via a secure third-party patient portal.
  • Data entered into the portal is protected by industry-standard encryption and security measures.
  • Portal data usage is governed by our clinic’s HIPAA Notice of Privacy Practices.

2. SMS and Text Messaging

  • By providing your phone number, you consent to receive appointment reminders and clinic updates via SMS.
  • Text messaging frequency varies based on your appointment schedule.
  • You can reply “STOP” at any time to opt-out of SMS communications.
  • We do not share or sell SMS consent data to third parties for marketing purposes.

Healthcare Specific Disclaimers & Compliance

1. HIPAA Notice Boundary

  • This Privacy Policy covers information collected online through this public website.
  • Information protected by HIPAA (Protected Health Information or PHI) provided during in-office medical care or through the secure patient portal is governed by a separate Notice of Privacy Practices (NPP) available at our clinic.

2. No Medical Advice

  • Website content is strictly for educational purposes.
  • It does not establish a doctor-patient relationship.
  • It does not substitute for a professional diagnosis or medical treatment plan.

3. California Consumer Privacy (CCPA/CPRA)

  • You have the right to request access to your online data.
  • You have the right to request deletion of your online data.
  • We do not sell or share consumer health data with unauthorized data brokers.

Contact Information

For questions regarding this website privacy policy, please contact us at:

  • Practice Name: Palo Alto Spine and Functional Health
  • Location: Palo Alto, CA, USA
  • Contact Page: [Contact Us]